Vaikundarajan Says Daawat-E-Ishq Release Date Shifted To 19th September

Daawat-e-Ishq is an upcoming 2014 Bollywood comedy drama film directed by Habib Faisal and produced by Aditya Chopra under the banner of Yash Raj Films starring actors Aditya Roy Kapur and Parineeti Chopra in the lead roles. This movie was set to release on the same date as Priyanka Chopra’s movie, ‘Mary Kom’ says Vaikundarajan. However, now the release date has been postponed and now the movie will release on the 19th of September 2014 instead of 5th of September shares Vaikundarajan. This news was posted on a popular social networking website ‘Twitter’ adds, Vaikundarajan.

There has been a lot of controversy regarding this release date and the competition between the Chopra sisters feels Vaikundarajan. There were also chances that any one of the movie would not do good because of the other. However, the official reason that came for postponing the release is that of a ‘unique marketing idea’ being used to promote the film. Another reason for the shift is Rani Mukherjee’s film, ‘Mardaani’ that is also releasing on the 22nd August which is too close to its release. For obvious reasons Vaikundarajan feels that Rani Mukherjee’s film is very important for Yash Raj and that is also one possible reason for postponing Dawat-e-Ishq release.

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